March 23, 2010

Brightstar Launches New Retail Services Division

Chicago—23 March 2010—Wireless companies, including manufacturers, operators and retailers are increasingly seeking ways to improve the overall customer purchase experience by offering the right mix of products while mitigating costs and ensuring close brand alignment. In response to these challenges and needs of the complex, ever-changing wireless environment, Brightstar Corp., a leading global services company providing innovative supply chain solutions and value-added distribution to the wireless industry, has launched a new customer-centric Retail Services division to support wireless companies throughout the U.S. and Canada.

Brightstar’s new division focuses on four critical areas to help generate demand for wireless devices: E-Services, Retail Marketing Services, Device Management & Customization and Business Intelligence. Each service area consists of a dedicated team of specialists and IT architects, in product management and development, who work with business partners to develop solutions that help wireless companies, be responsive, agile and targeted in the marketplace.

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