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TROY, Mich.—5 February 2008—Handleman Company, http://www.handleman.com, an innovator and leading distributor of home entertainment products to major retailers will demonstrate how the use of RFID can solve the last 100 feet from the retailer’s back room to its store shelf. This is critical for the success of product promotions, new product launches and store merchandising.
“Nirvana for the retail supply chain is having the right quantity of a product, on the right shelf, at the right time and at the right price. Three groups benefit when that happens: Consumers, Retailers, and Suppliers,” states Khaled Haram, Senior Vice President and Chief Information Officer for Handleman Company.
Handleman’s core competencies include category management, forward/reverse logistics and product merchandising. In 2005 Handleman acquired REPS, a supplier of in-store merchandising services to over 70,000 retail outlets in the United States.
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